Not Just Cider or Bitter

Thu, 22 Apr 2010 16:18:26 GMT

I am struck today that many businesses - especially artisan businesses - do not have websites. It might be that your business does not suit mail order - bottles and the post are no doubt expensive. But maybe a website that shows me a bit of ankle so I try to track down your farm shop would be kewl?

And if you have a website, well done, but if you are trying to sell me something, a large button marked BUY would probably be useful. If I click on SHOP and get a drop down menu, I'm likely to be distract by those drop down menus, each of which seem to presuppose I've ordered something already. If one of those pages has a link to a shop page, let it take me to the shop page. I don't want 404 dead link.

If you have a shop - say a shop that has all your beers and lots of European beers too - a decent map and directions on your website would help, with an optional link to Googlemaps, and showing public transport. (Your leaflet gives no indication of scale, and whilst it has a bus stop marked, how about a route number?)

Trying to be unchained here, and hitting the fail.

Edited to Add: I think being told a webpage works when this morning I could not work how to get through to your stock list is a little... well... Of course it's evident to you, but you've lost the trade from idiots. Thanks for at least thanking me for pointing out the deadlinks but, well, it's not as if there are that many pages on your site...

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Why This Is Hell

Not Just Cider or Bitter